Italy - All Blacks: a Bluetooth Marketing campaign in San Siro.
Saturday 14 November, a Bluetooth Marketing campaign was organized for the match Italy - All Blacks. In effect this was a perfect opportunity for a Proximity Marketing action: San Siro Stadium was crowded with 80 thousand people. Such an audience was an absolute record for Italian Rugby and Rugby Monza, Waymedia's partner since long time, has realized an impact Bluetooth Marketing action.
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Digital Proximity Marketing

Proximity Marketing is a type of Relationship Marketing and it is one of the most innovative tools for creating user engagement at the right place and time. Using Bluetooth, Wi-Fi and NFC technology it is possible to deliver rich-media content files directly to mobile phones located in a particular area. Including the most recent Smartphones (iPhone, Android and BlackBerry phones). Proximity Marketing is based on a simple and intuitive mechanism: once the access point is installed in a particular area, it starts looking for mobile phones with Bluetooth switched on and when one is found it asks permission to deliver multimedia content related to the advertising action. Apple iPhone owners can enjoy streaming multimedia content by connecting to the Wi-Fi signal of our access point.

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