Case histories

Waymedia is the ideal partner to support you in the creation of mobile marketing campaigns, indicating which is the technological solution that best suits your needs. Many companies committed Waymedia already, Waymedia successful case studies portfolio increases day by day.

Torres TORRES
Agency: Mobimento
Advertizer: Torres
Technology provider: Waymedia
Location: Spain
Description: Creation of a Mobile Branded Application for Torres sent with several Mobitouch Cube units.
Results: Waymedia's Bluetooth devices have detected around 60.000 mobile phones with Bluetooth switched on. About half of these interacted with the Bluetooth service.
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IBM
IBM
Agency: IGPDecaux
Advertizer: IBM
Technology provider: Waymedia
Location: Italy
Description: A Bluetooth Marketing campaign in order to increase the IBM brand popularity at SMAU 2009.
Results: Using Bluetooth Marketing strategies, IBM was able to engage in a personal way people passing by the main Milan exhibition metro station in order to inform them about the IBM presence in SMAU 2009.
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Pepsi MISTERY LAND
Agency: BluetoothReclame
Advertizer: MysteryLand
Technology provider: Waymedia
Location: Holland
Description: During Mystery Land Festival, several Mobitouch Cube platfomrs have been used to dispatch mobile guides about the event taking place.
Results: This Bluetooth campaign had a great outcome. More than 45% of the festival visitors was contacted and more than 40% installed the mobile guide application into their mobile phones.
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MC DONALD'S
Agency: Waymedia
Advertizer: McDonald's
Technology provider: Waymedia
Location: Italy
Description: Three McDonald's restaurant hosted six Mobitouch Cube units in order to engage teenagers, sending them entertainment contents and promotions.
Results: Waymedia's Mobile Marketing Systems detected more than 60.000 different mobile phones during a one-month campaign. Among these, over 37% interacted with the Bluetooth service.
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Coca Cola COCA-COLA
Agency: Waymedia
Advertizer: Coca-Cola
Technology provider: Waymedia
Location: Spain
Description: For the new opening of a new Carrefour store in Madrid, Coca Cola asked Waymedia for an impact Mobile Marketing Campaign. Its target was to influence the decision making process of consumers in the “last mile”.
Results: Mobitouch Cube devices detected more than 80.000 mobile phones with Bluetooth switched on, achieving a redemption higher than 10%.
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Levi's LEVI'S
Agency:
Advertizer: Levi's
Technology provider: Waymedia
Location: Italy, UK, Poland, Turkey, Spain, Greece, Belgium, Sweden, Germany, France, Russia
Description: Levi's decided to promote its brand through several Proximity Marketing campaign which were organized all at the same time in eleven european capitals. The content sent allows users to access to a web page, created exclusively for the event.
Results: During the three days campaign, around 25% of the people with Bluetooth switched on donwloaded the mobile content. Around 15.000 accessed the web page.
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I GIGLI
Agency: ToscanaPost
Advertizer: I Gigli
Technology provider: Waymedia
Location: Italy
Description: I GIGLI, the biggest and most innovative mall in Italy, used Waymedia Mobitouch platform for its Proximity Marketing campaign.
Results: The unit registered 50.000 contacts. In this period around 30.000 people accepted to download the contents proposed, achieving a mid-redemption higher than 50%.
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MTV MOBILE
Agency: Promobruce
Advertizer: MTV Mobile
Technology provider: Waymedia
Location: Italy
Description: MTV promoted the new MTV Mobile services, following the singer J-Ax in his concerts. The main gate of the Stadium was covered by two Mobitouch devices, to download MTV Mobile contents and exclusive pictures of J-Ax.
Results: Extremely successful campaign with an overall interaction rate of 90%.
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NOKIA
Agency: One Italia
Advertizer: Nokia
Technology provider: Waymedia
Location: Italy
Description: The campaign target was to push Nokia brand and advertise the new Nokia Maps solutions. The campaign has been deployed in 20 gas stations in the cities of Milan and Rome.
Results: Interesting contents guided consumers through the new Nokia applications. The Mobitouch Cube units detected around 26.000 mobile phones with Bluetooth switched on. Around 13% of these downloaded on their mobile phones the exclusive Nokia contents.
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LUFTHANSA
Agency: Boxville
Advertizer: Lufthansa
Technology provider: Waymedia
Location: Switzerland
Description: The main objective of the Mobile Proximity campaign was to strengthen Lufthansa brand and benefits for consumer needs, through dedicated special offers.
Results: The campaign had a successful outcome. Thanks to Mobitouch, Lufthansa was able to create an effective marketing action with a minimal investment, nevertheless able to give great performances.
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SONY ERICSSON
Agency: IGPDecaux
Advertizer: Sony Ericsson
Technology provider: Waymedia
Location: Italy – Linate airport
Description: For the launch of Xperia X1, IGPDecaux, Waymedia partner, created a Mobile Proximity campaign inside Linate airport in Milan.
Results: In one month, more than 10.000 mobile phones have been detected by several Mobitouch Cube units. 50% interacted with the Bluetooth service, downloading the branded application.
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