• 1: Home
• 2: Waymedia Proximity
  • 2.1: About Us-Nosotros
  • 2.2: Agency services-Servicios de agencia
• 3: What is Proximity Marketing?
  • 3.1: What is Proximity Marketing?-Qué es el Marketing de Proximidad?
  • 3.2: Bluetooth proximity
  • 3.3: A little history of Proximity Marketing-Un poco de historia sobre el Marketing de Proximidad
  • 3.4: Case Samples
• 4: Business opportunities
  • 4.1: Partner vs No Partner
  • 4.2: Renting "the machine"
• 5: Products
  • 5.1: About "the machine"
• 6: Contacts

Bluetooth proximity

Bluetooth-based systems (also from Wikipedia) (Waymedia note: Bluetooth can be substituded or complemented by WIFI and/or NFC capabilities, which Waymedia has already developed. Super Proximity is also a variation of this kind of marketing and also available with Waymedia). 

Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of Bluetooth based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server.

Other standard data exchange formats such as Vcard can also be used. Because of this, often regions where Bluetooth proximity marketing is in operation it is accompanied by advising via traditional media - such as posters, television screens or field marketing teams - suggesting people make their Bluetooth handsets 'discoverable' in order to receive free content.

A 'discoverable' Bluetooth device within range of the server is automatically sent a message asking if the user would like to receive the free content . Current mobile phones usually have bluetooth switched ON by default, and a majority of users now leave bluetooth switched on for easy connection with car kits and headsets. Some implementations of Bluetooth proximity marketing require users to run Java applications on their phones to enable them to receive content this has the advantage that only those who choose to will receive content. Others require no handset-side software.The diversity of mobile phones is huge. Screen sizes and supported file formats varies greatly. To obtain the optimal user experience with Bluetooth Marketing, the Bluetooth system must be able to automatically recognize phone models and deliver the proper content automatically.